Marketing reference - not a portal surface
The post-PSQ email funnel (figma 2.png). Included only as labeled context for the in-portal PSQ work, pending the lead’s confirmation that the logged-out / email path is in scope this round. These are emails, not screens in the patient portal.
Post-PSQ email funnel
Triggered by a lead-gate submission (the logged-out PSQ branch). Five emails nurture the lead toward purchase; the patient can purchase at any point, which exits the sequence.
Lead gate submission
Email 1 · Your protocol is ready
ImmediateResults recap + primary CTA to view the protocol.
Email 2 · Why [compound] for your goals
Day 2Educational: the science behind the foundation recommendation.
Email 3 · Questions before you start?
Day 5Objection handling: address common hesitations.
Email 4 · Your program is waiting
Day 10Reminder: the saved program is still available.
Email 5 · Still thinking it over?
Day 21Final nudge before the sequence ends.
Purchase at any point
A purchase during the sequence exits the funnel.
Email about other products?
Open question in the handoff - cross-sell after the core sequence is unconfirmed.